The world’s favorite cookie has exciting birthday treats for everyone! Oreo is turning 110 years old this year and the brand is kicking off the party with a limited-edition flavor, OREO Birthday Cookie. This limited-edition treat is the first OREO flavor to feature rainbow sprinkles and a birthday cake-flavored cream sandwiched between two delicious cocoa cookies. The cookie will be sold in the Philippines from May 1 until December 31, 2022.
To join in on the celebration Oreo is inviting people over to visit its official Facebook page and play with the Augmented Reality (AR) Facebook filter that invites people to blow out 110 candles from an OREO Birthday Cookie. 110 lucky winners who get to blow out all 110 candles within 15 seconds using OREO’s AR filter on Facebook will have the chance to win up to 1000 worth of OREO products and more!
“OREO has been sparking joy for 110 years, bringing playful experiences to families around the world. And, what’s a birthday without cake? We’re inviting OREO fans across Southeast Asia to join the celebrations. We’re delighted to debut a festive new flavor, supported with a unique AR experience that’s inspired by the universal act of blowing out candles – a tradition that transcends cultures and generations. We hope fans take a moment to blow out the 110 candles, make a wish for the year ahead, and enjoy our most playful celebration yet,” said Nikhil Rao, Senior Marketing Director for Mondelez Southeast Asia.
For more fun and surprises, stay tuned on OREO’s Facebook page to learn more: facebook.com/OreoPhilippines.