Written by Kyzia Maramara
It’s official: You can now add “langit points” to your cart if you’re in need of them. What in the Gen Z speak are those? You know when you do a good deed and your friend proudly says “Plus points ka sa langit”? Or the opposite, when you do something horrible like share a dark meme and they go, “Minus points ka sa langit.” Well, if you’ve been naughty and are looking for additional merit, you can now buy Langit Points by helping Pinoys in need.
Walang Iwanan Alliance dishes out langit points
The group is driven by the alarming July 2020 hunger incidence survey from SWS which found that 20% of Filipinos are suffering from a lack of food. In Metro Manila with a population of 15 million, that’s equal to 3 million hungry people.
But although WIA is a network of food distribution systems, they clearly still need everyone’s help to keep going. So to encourage more Filipinos, especially the youth, to lend a helping hand, they came up with a smart campaign — Langit Points.
A smart, eye-catching campaign
“They created Langit Points which is a way of donating but making it fun,” said WIA’s Tito Boy Montelibano in an interview. “You choose virtual products, you buy them as though you’re shopping in Lazada, Shopee, and Grab Rewards… You pay for these products, what you get are not products, what you get are Langit Points.”
The campaign was launched last May catching the attention of millennials and Gen Z a.k.a the generations that know exactly what “langit points” mean. WIA and GIGIL’s idea was to make these young online shoppers feel as if they’re buying an actual product. But instead of being delivered to their doorstep, their donation is used to feed families.
How exactly can you *earn* Langit Points?
What products can you buy to score Langit Points?
The virtual products range from P25 to P2,000, there’s a non-existent item for every budget. Here’s a closer look at the “products” you can shop to get your Langit Points:
Where does your money go?
Donate via Globe Rewards
You can still donate without going through those apps
What are you waiting for? Earn your Langit Points now!
The pandemic brought out the best in Filipinos. We’ve organized hundreds of fundraising programs by now, headed donation drives, and even started the phenomenal community pantry movement. These prove that there are so many ways to help fellow Filipinos in need. So if you’re eating three square meals a day and you’re comfortable, maybe you can spare buying a non-existent can of sardines to help the hungry.
This article was republished with permission from 8List.ph.