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Calling all Coffee Bean & Tea Leaf lovers!

Coffee Bean & Tea Leaf™ Philippines is thrilled to announce the launch of their 21st Anniversary Collection—a grander and more functional collection that can be yours for just 20 stamps.

As they celebrate their 21st year, CBTL returns to their roots with the theme “A Story in Every Cup.” This theme carries what CBTL has worked for in the past two decades, meaningful stories and connections with their different communities.


21st Anniversary Collection

Coffee Bean & Tea Leaf

Their 21st Anniversary Collection features the Multiway Bags in three exciting designs: the Midnight Multiway Bag (Black), the Granite Multiway Bag (Grey), and the Mauve Kit (Purple). The Mauve Kit includes a Mauve Bag and Tumbler. Each of these items can be redeemed for only 20 stamps!

Crafted with care and intention, this season’s Anniversary Collection embodies the different stories of the brand.

Midnight Multiway Bag: This sleek black bag with a reflective pattern is perfect for everyday use. It features multiple pockets, a laptop compartment, a tumbler holder, and can be used as either a backpack or a shoulder bag. The reflective Bean & Leaf pattern symbolizes their dedication to sourcing the top 1% Arabica beans and the finest top two leaves in a bud, highlighting the significant role of high quality coffee and tea in their brand story.

Granite Multiway Bag: This versatile gray bag, which has their signature Bean & Leaf icon, is also designed for everyday use. It also includes multiple pockets, a laptop compartment, a tumbler holder, and can be used as a backpack or shoulder bag. This neutral piece represents their dedication to various advocacies—from education to sustainability, music, and art—through partnerships with countless organizations to foster positive change.

Mauve Kit: This extra limited edition collectible, available in their signature colors, is perfect for daily use. The Mauve Bag features multiple pockets and adjustable leather straps, complementing the two-toned Mauve Tumbler. This paired item symbolizes the strong bond between the Brand and their Community.

21st Anniversary Merchandise

To further celebrate this milestone, CBTL is also unveiling their 2024 Anniversary Merchandise—ideal to purchase as gifts for family, friends, and loved ones. 

Coffee Bean & Tea Leaf

The brand introduces a functional Multi-pocket Laptop Sleeve, meticulously crafted to protect your 13-inch laptop. Featuring an array of thoughtfully designed pockets, it seamlessly organizes your accessories while maintaining a sophisticated look.

Coffee Bean & Tea Leaf

Another highlight of the collection is the stylish Colored Brass Pens, available in light purple and dark purple, each with intricate laser-engraved patterns that add a touch of elegance to every stroke.

These items are already available in select CBTL stores nationwide.

Coffee & Tea Cups

Coffee Bean & Tea Leaf
Available for Php490

Of course, no collection is complete without a Coffee & Tea cup! Launching nationwide on June 1, 2024, this 16 oz glass cup with a bamboo lid and glass straw is perfect for your favorite iced coffee or tea. Available in four unique designs.

But wait, the anniversary celebration doesn’t end there! CBTL is excited to launch their first-ever collection of Tumbler Bags. The VersaTote is a versatile tote bag crafted from high-quality polyester fabric. These water-resistant, insulated bags have a 40 oz capacity and feature multiple pockets and adjustable straps, seamlessly blending functionality with style for an enhanced everyday experience.

The VersaTote collection will be available to Luzon stores on June 15, 2024, coming to Visayas and Mindanao stores on July 15, 2024.

Each of these collectibles has been thoughtfully created to reflect the brand’s legacy and its connection with the community.


U-Go Foundation

At the heart of The Coffee Bean & Tea Leaf™ lies a commitment to giving back, and their anniversary celebration is no exception. This year, a portion of the proceeds from the 21st Anniversary Collection will be donated to the U-Go Foundation. These funds will support ambitious and promising young women in low-income countries, enabling them to pursue higher education through financial scholarships provided by individuals and corporations.

Celebrate with The Coffee Bean & Tea Leaf™ Philippines and immerse yourself in the rich stories behind every cup. Whether through collecting stamps, enjoying the new seasonal drink, or purchasing anniversary merchandise, there are countless ways to join in the festivities.

To learn more about CBTL’s 21st Anniversary Campaign, visit www.coffeebean.com.ph


Note: This is a press release. Minor edits have been made by the Bitesized staff.

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